national arts marketing project

The National Arts Marketing Project (NAMP), developed by the Arts & Business Council of Americans for the Arts, is a group of workshops sponsored nationally by American Express to help arts organizations devise and implement marketing strategies to build attendance, diversify audiences, and increase earned revenue. More than 340 different arts organizations have attended these workshops in the past three years. For more information about the national program and other cities that participate in NAMP, please visit the Americans for the Arts website.  For more information about arts marketing, or for information about customized training, visit ArtsMarketing.org.

Upcoming Workshops

Planning for NAMP workshops in New York is currently underway. Please check back soon for upcoming workshops in 2008.

Past Workshops in New York

Who Should Attend

All of the marketing workshops are specifically designed for executive directors, marketing managers, and development professionals at small to midsized organizations, as well as more junior staff at larger institutions.

About the NAMP Certificate

The Certificate of Completion in Arts Marketing signifies to employers and colleagues alike that you possess the skills and knowledge needed to grow and sustain a vital arts organization, and that’s especially valuable in this challenging economic climate!

How to Earn the Certificate

To earn the certificate, you must complete six NAMP Marketing Workshops over the course of no more than three consecutive years. Of the six workshops, three topics must be included: how to write a marketing plan, branding, and market research. They’re all offered this year so you can earn the Certificate in 2008!

In New York, this program is made possible with public funds from the New York State Council on the Arts, a state agency.

Funding for this program is provided by the National Endowment for the Arts.

Funding for this program is provided by the National Endowment for the Arts.