national arts marketing project
Workshops

Presenter Bios

Erik Gensler
President, Capacity Interactive Inc., New York , New York

Erik Gensler is the president of Capacity Interactive Inc. an electronic marketing consulting firm whose performing arts clients include New York City Opera, Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, and The Children's Theatre. 

In 2009, Erik presented sessions on digital marketing at the Opera America Conference, The Arts & Business Council of New York, and the Tessitura Conference. He was featured on the Carnegie Mellon Arts & Technology podcast series and monitored a panel at Situation Interactive on customer loyalty. As senior marketing officer at New York City Opera, Erik oversaw electronic marketing activities including the redesign of nycOpera.com, as well as implementing a text message club, blog, and podcast series.

Erik served as director of sponsorship for The Marketing Group where he secured more than $3 million in corporate sponsorships and strategic marketing partnerships for nonprofit arts clients including Roundabout Theatre Company. He spent four years at NBC Universal in various roles in sales, marketing, production, and business development. Gensler began his career at Marakon Associates, an international strategy consulting firm. Erik holds a dual degree in economics and communication studies from Northwestern University.

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