national arts marketing project
Workshops

Presenter Bios

Joanne Steller
Vice President for Strategic Communications, TRG |Target Resource Group, Colorado Springs, Colorado

Joanne Steller is Vice President for Strategic Communications at TRG |Target Resource Group, a data-driven marketing consulting company with arts and culture clients throughout North America. Ms. Steller leads TRG’s professional development and communications efforts that bring best practice ideas to arts and culture conferences and workshops nationwide. Since joining TRG in 2000, she has managed consulting services for the company and has been lead consultant for a broad portfolio of clients including orchestra, dance, opera, and theater companies as well as festivals, arts centers, and museums. She also manages the firm’s reports from Data Lab, TRG’s patron behavior research operation.

Prior to TRG, Ms. Steller was marketing director for the Kennedy Center in Washington, DC. She was responsible for promoting some 600 different programs annually that ranged from 12 subscription series to international cultural festivals to one-evening events. Her career at the Kennedy Center spanned the national launches of the pre-Broadway American premiere of Les Miserables to the opening of its Millennium Stage where free performances are offered every day.  

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