national arts marketing project 2010 workshops
strengthen your marketing muscle

Workshop Details

Become a Better eMarketer

Gone are the days when simply building a website was a sufficient e-marketing strategy. The e-marketer's tool box is large and complex encompassing your website, e-mail marketing, social media, electronic advertising, search engine optimization, site analytics, mobile, and more. While this all sounds overwhelming, it doesn't have to be. There are some easy ways you can simplify and improve your e-marketing. In this session Erik Gensler, president of Capacity Interactive, will reveal eight things you can do today to become a better e-marketer.  

• Give your e-mail template a makeover
• Segment your e-mail list
• Monitor your web analytics
• See how your site looks in a mobile browser
• Monitor the blogosphere and social media sphere
• Think about engaging content
• Make it easy for patrons to find you
• Find your patrons on the web

Workshop Location

Arts & Business Council of New York
Auditorium
One East 53rd Street
New York, NY 10022

Workshop Time

6:00 p.m.–9:00 p.m.

Investment

ABC/NY Members: $35
Non-members: $55
Not a member? Sign up today and take advantage of our benefits.

 Registration is accepted up to three days before the workshop. For possible late registration, please call 212.279.5910, x 1121 or send an e-mail to vquinones@artsandbusiness-ny.org.

Cancellation Policy: No refunds will be made if registrant is unable to attend a workshop.

Exchange Policy: A registrant may request an alternate date three or more business days before a workshop. Exchanges are subject to availability.

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