2008 marketing workshops
the business of the arts

Workshop Details

Branding: It's Not Just For Cattle

Who are you anyway? Learn to distinguish between mission and position (or brand), and understand the role of positioning in effective audience development. Gain tools to help you refine your mission statement and learn practical exercises for developing effective positioning statements. Access best ways to target your audience, conduct competitive and environmental analyses, and audit internal strengths and weaknesses.    

Workshop Location:
American Express Headquarters
3 World Financial Center
New York, NY 10285

Workshop Time:
9:00 a.m.–9:30 a.m.            Networking Breakfast
9:30 a.m.–12:30 p.m.          Program

Registration Fees:
ABC/NY Members: $35 per workshop
Non-members: $55 per workshop
Not a member? Sign up today!

Registration:
Thank you for your interest in the National Arts Marketing Project (NAMP). Accurate data on who is attending the workshops is very important to the Arts & Business Council of New York and to our sponsor, American Express. This information helps us better assess our program success.

Three easy ways to register:

1. Register online
2. Register by mail
   Print the online registration form and mail to:
   National Arts Marketing Project
   Arts & Business Council of New York
   One East 53rd Street, 3rd Floor
   New York, NY 10022
3. Register by fax
   Print the registration form and fax to:
   National Arts Marketing Project
   F 212.279.5915
   Payment options: via credit card or check (payable to Arts & Business Council of New York)

Registration is accepted online, by mail, or by fax up to three business days before each workshop. For possible late registration, call 212.279.5910, x1121 or e-mail us.

Cancellation Policy: No refunds will be made if registrant is unable to attend a workshop.

Exchange Policy: Three or more business days before a workshop, a registrant may request an alternate date. Exchanges are subject to availability.