national arts marketing project
2006 Workshops
Workshop Details
Capturing Youth: Tactics to Secure Your Future Audience, Now
As marketers witness the graying of their audience, the need to engage youth in the arts is becoming more and more apparent. This workshop will address how experience has shaped Gen Y arts participation. Attendees will leave this workshop with important insights and tools to increase youth attendance through intergenerational marketing, crafting the offer, and targeting the message and the means by which it is disseminated.
Skill level needed to get the most benefit this workshop: Basic
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