national arts marketing project
2006 Workshops
Workshop Details
BEYOND Filling the Seats: Use Online Marketing to Create Community Around Your Brand
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March 16, 2006
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At this workshop, you will learn the do’s and don’t’s of using technology to build attendance and interaction with your arts organization and how your website can be best leveraged to develop new audiences.
The topics to be covered are:
- The Website - Configuring your website to maximize usability;
- Rich media - How to leverage web video and audio to turn browsers into supporters;
- E-mail marketing - Moving away from spam toward contact & dialogue;
- A new alternative to focus groups - Managing an online audience advisory board;
- Search engine optimization - Increasing your organization’s visibility and ticket sales; promotion and affiliate marketing; increasing your marketing reach.
Skill level needed to get the most benefit this workshop: Intermediate
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