national arts marketing project
2006 Workshops
Workshop Details
Win Corporate Sponsorship
| Presenters: |
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| Panelists: |
Tsipi Ben Haim, Executive & Artistic Director, CITYarts
Marion Dienstag, Executive Director, Dance Theater Workshop
Nick Simunovic, Director of Corporate Development, Solomon R. Guggenheim Museum
Kay Madati, Director of Multicultural Marketing, Octagon Worldwide
Dan Osheyack, Vice President, Marketing and Arts Development,Time Warner
Lesley Schiftic, Manager, Philanthropic Program, American Express
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| Date: |
March 02, 2006
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This workshop is designed to help nonprofit arts organizations learn how to think and act differently, and to understand, plan, obtain, and manage successful business sponsorship partnerships. The workshop will: help arts organizations understand what sponsorship is and how it relates to and differs from traditional philanthropy; give an overview of how sponsorship works; help an arts organization assess whether it should consider sponsorship; and, provide information and tools to guide an arts organization through the sponsorship process. Corporate sponsorship is an area where marketing and development overlap.
This full day workshop includes sponsorship case studies and a panel of “in the trenches” experts from both sides of the sponsorship partnership. The workshop is appropriate for marketing and development directors, executive staff and board members.
Please note: There will be a lunch break from 1:00 p.m. – 2:00 p.m. You are welcome to bring your own, or visit the American Express cafeteria, or the Food Court on the lower level of the World Financial Center.
Skill level needed to get the most benefit this workshop: Basic
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