national arts marketing project
2006 Workshops
Workshop Details
Customer Relationship Management: Get More from your Core
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February 16, 2006
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Every organization has that core group of audience members. They attend all your events, are your donors and over the years have become ambassadors for your organization. This workshop will address how to identify and segment active audiences to better target loyal members, research their needs and motivations, and ultimately, build programs designed to support a larger and more loyal core.
Skill level needed to get the most benefit this workshop: Advanced
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