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| Management Workshop Series MetLife Foundation National Arts Forum Series National Arts Marketing Project | ||||||||
national arts marketing project
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| Presenters: | |
| Panelists: |
Alyson Baker, Executive Director, Socrates Sculpture Park Amy Fiore, Associate Director of Marketing, The Public Theater Beth Olsen, Account Director, Goodman Media International, Inc. |
| Date: |
February 02, 2006 |
The lines between advertising, marketing, and public relations are becoming more and more intertwined, and an Integrated Communications strategy is often the result. What are the pros and cons to this approach? How can you maximize your exposure and minimize your efforts? What skills do you need to tackle all three areas? Does it work?
Our panel will consist of media relations experts and arts administrators who are using an integrated communications approach in their work. They’ll share their views on the subject, present their cases, and take your questions on how to use advertising, marketing, and public relations to your best advantage.
Whether you have staff or you are the staff, this workshop will give you guidance and tips to integrate your own communications activities and reach your audience.
Skill level needed to get the most benefit this workshop: Intermediate
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Last Modified: 02/05/2007
