national arts marketing project
2006 Workshops

Workshop Details

Separate Yourself from the Herd: Brand Your Organization (C)

You can stand out from the herd of arts choices by burning your brand into consumers’ minds and hearts. Branding has become the buzzword in non-profits as we face stiffer competition amongst each other and with for-profit entities. The key to successful branding is developing a brand identity that telegraphs a uniqueness for your organization and provides the foundation for a strong relationship with your current and future audiences. A company does not build its image overnight. Nor is branding the sole responsibility of the marketing department. Once you identify the factors that set your company apart from all of the others, everyone in the organization must take responsibility to help build the value of the brand. A brand encapsulates a big idea and provides a trusted promise.

This workshop answers the following questions to assure successful brand development: What is branding? What are its key components? How do you begin developing a strong brand identity for your arts organization? Is it too late to start? How does your audience fit into the equation?

You will learn simple and inexpensive ways to focus on your organization’s uniqueness in a manner that is relevant and motivating to new audiences.

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