national arts marketing project
2008 Workshops

Panelist Bios

Ben Hartley
Deputy Director of Strategy and Planning, Museum of Arts and Design, New York, New York

Ben Hartley oversees the Museum’s development, sponsorship, marketing, public relations, and online operations. He serves as liaison with cultural institutions worldwide to develop strategic partnerships and programs for the Museum. 

Hartley has nearly two decades of public relations and communications experience working with arts organizations, nonprofit institutions, and corporations. He comes to MAD from Orama Consulting, where he served as executive director and worked with both corporate and nonprofit clients from around the world in areas of sponsorship, marketing, communications, research and analysis, strategic planning and project management.

Previously, Hartley served as director of corporate communications and sponsorship at the Solomon R. Guggenheim Museum, from 1996–2001, where he was responsible for corporate memberships and support, and participated in the planning and opening of the Guggenheim Museum Bilbao and Deutsche Guggenheim Berlin.

Hartley has been a featured speaker in numerous international conferences on branding, sponsorship and the arts, including the International Events Group conference (Chicago), the European Sponsorship Congress (London), Sponsorship Summit (Sydney), and the Visions for the 21st Century (Weimar, Germany). He has also guest lectured at Columbia University, the City University of New York, and Kellogg School of Business Management, Chicago.

Hartley earned a Bachelor of Arts from the University of New South Wales, Australia. He holds a Masters of Fine Arts in performing arts management from the City University of New York.

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