national arts marketing project
Workshops

Presenter Bios

Julie Peeler
VP of Arts & Business Programs, Arts & Business Council of Americans for the Arts, Tarpon Springs, Florida

Julie is an accomplished market researcher and marketing strategist with nearly two decades of experience in both the for-profit and nonprofit arena.  While working at J. Walter Thompson and Foote, Cone & Belding, both major international advertising agencies, she developed growth plans for Fortune 500 clients including S.C. Johnson Wax, Kraft Foods, The Kellogg Company, and The Quaker Oats Company, as well as for the U.S. Olympic Committee.  At the Arts and Business Council of Americans for the Arts, Julie manages the national expansion, implementation, measurement, and the dissemination of results from Business Volunteers for the Arts®, the National Arts Marketing Project®, the MetLife Foundation National Arts Issues Forum Series, United Arts Funds, and other initiatives. Ms. Peeler is the founding director of the National Arts Marketing Project®, which is designed to help nonprofit arts organizations understand the marketplace in which they operate, and develop innovative and effective marketing plans.  She holds a B.A. in journalism from Loyola University of Chicago and a master’s in Management in Marketing and Nonprofit Management from the Kellogg Graduate School of Business at Northwestern University.

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