national arts marketing project
2007 Workshops

Presenter Bios

Mark Shugoll
CEO, Shugoll Research, Bethesda, Maryland

Mark Shugoll, Ph.D., is CEO of Shugoll Research in Washington, DC, one of the nation’s leading marketing research companies for the arts. Its clients include a prestigious roster of nonprofit theaters, symphony orchestras, opera companies, performing arts centers, choral groups, and arts associations.

Shugoll Research was named one of the “10 Best Companies Supporting the Arts in America” for 2005 by the Business Committee for the Arts and Forbes magazine.

Dr. Shugoll is president of the board of Arena Stage (Washington, DC). Dr. Shugoll just completed three terms on the board of the Council of American Survey Research Organizations (CASRO) and is chancellor emeritus of CASRO University, the industry’s education and professional training organization.

Dr. Shugoll received his B.A. from Union College, a master’s degree in public administration, and a Ph.D. in political science from The American University. He has also published articles in a variety of academic and professional journals.

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