Management Workshop Series MetLife Foundation National Arts Forum Series National Arts Marketing Project

national arts marketing project
2006 Workshops

Tools of Your Trade: Innovative Blueprints to Building New Audiences

The 2006 season is packed with a wide variety of topics and speakers. Whether you’re looking to start with the basics or add to your marketing toolbox, these workshops will help you to write the blueprints you need to build new audiences and nail down new sources of earned income!

Workshops followed by the letter “C” indicate Certificate required programs.

Workshop Schedule

9:00 a.m. - 9:30 a.m. Networking Time
9:30 a.m. - 1:00 p.m. Workshop

Workshops

January 19 Separate Yourself from the Herd: Brand Your Organization (C)
February 02 Take an Integrated Communications Approach to Your Media Planning
February 16 Customer Relationship Management: Get More from your Core
March 02 Win Corporate Sponsorship
March 16 BEYOND Filling the Seats: Use Online Marketing to Create Community Around Your Brand
March 30 Barefoot Marketing – Do It On LESS Than a Shoestring!
April 06 Create Small Business Partnerships
April 27 Capturing Youth: Tactics to Secure Your Future Audience, Now
May 11 Unlock the Puzzle: Create an Effective Marketing Plan (C)
May 25 Mixed Bag: Three Workshops in One!
June 01 Audience Development: Diversify Your Audience
September 28 Sponsorship in the Current Climate – What Works? What Doesn’t?: Focus on Performing Arts
October 19 Sponsorship in the Current Climate – What Works? What Doesn’t?: Focus on Visual Arts
November 09 Know & Grow Your Audience: Market Research Basics (C)

Last Modified: 12/13/2007

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